new site!

de León Photography has a new home . . .

When we first added my galleries to the same site as the journal Standards, I never expected my hand on a camera would ever amount to more than an incidental aside, leaving the journal as the prominent focus of the Dust Jacket site. In the last few years, my work has come to interfere with the goals and presence of the journal, so I'm moving to my own zone on the web *s

I've also come to recognize that I actually like working for free; the collaborations with models in Claiming Masculinity and the Art of Scars portfolios are my most rewarding photographs. Thus, I've taken the leap into not for profit photography (or just started admitting that's what I do, as some friends tease *s).

Going through the process of filing for 501(c)(3) status is arduous, and would make me a corporation. I'm not certain I'm up for all that. The only benefit would be so that your donations are tax deductible, and we're really only talking the Five Dollar Freedom Fund, or the cost of the prints.

You all will have to let me know what you think about this. I'm content working under the international guidelines for not for profits organizations (NFPO) with charitable intent.

Oh, wondering why the domain name "viewshock"? That's because the most frequent exclamation I hear from models, when I photograph them, is "That's me?!"

Mm hmm. That's you.

And I like the sound of "viewshock." No idea why.

Let me know what you think of the site. It's probably still a bit buggy.

You'll have to be patient with the load time of the larger flash movies . . . but hey: google analytics tells me my site has a 65% faster load time than the average website *s

Happy Holidays to everyone, if I don't post before then.

xo,

~Emmanuela